When elevation only amplifies the emptiness.

The Courchevel resort sits at 1850 meters where Rich But Sad members gather each winter to avoid seeing each other elsewhere. Accessible solely by private helicopter or our fleet of armored Range Rovers, this alpine sanctuary was established when the Dubois banking dynasty needed somewhere discrete to celebrate market crashes. The property features private slopes, a members-only spa, and soundproof dining rooms where generational wealth can echo into comfortable silence.

Not just seclusion. Refrigerated solitude at altitude.

This tee immortalizes our most inaccessible location—where net worth and elevation rise in perfect, breathless parallel.

Details that Matter:

• Made in Portugal — because craftsmanship should never feel rushed.
• Heavyweight Jersey (240gsm) — built like a legacy, wears like a statement.
• Oversized Fit, Dropped Shoulders — designed for quiet confidence.
• Royal Blue Colorway — as deep as glacier crevasses, as cold as inherited disappointment.
• Rich But Sad Exclusive Print — featuring our Courchevel peaks, monuments to unreachable heights.
• Unisex Sizing — effortless drape, made for everyone.
• Each piece arrives in a Rich But Sad dug bag — an artifact for the artifact.

Why You'll Actually Wear It:

This is more than merch. It's a uniform for the emotionally rich — people who understand that even at the world's most exclusive ski resort, some hearts remain frozen. Pair it with premium layers or thoughtful knitwear. Either way, you're dressed for après-ski where everyone pretends altitude equals happiness.

Care Instructions:

Machine wash cold with like colors. Hang or lay flat to dry. Iron on low if you must, but like pristine powder on private slopes, some things look better left untouched.

Color: Royal Blue

Please allow 2-3 weeks for delivery and quality assurance.